How to Sell a Home in Any Market

When learning how to sell a home in any market, especially a down market, it requires the home seller to stop thinking like a seller and start acting like a buyer.  I know it can be hard because they have certain expectations, needs and wants when selling. The reality is, though, a buyer simply doesn’t care what they expect, need or want.

In any event, the key to selling a home in any market is price and position.  Let’s say that Jack and Diane are looking to buy a home.  As of today we’ll say they looked at 37 properties in their target area with a price range between $250,000 and $300,000, give or take.

As expected, some of the homes were really nice and some, well, not so nice.

Just by default, out of the 37 homes, one property would be the best; one would be the worst and the remaining 35 fall somewhere between second and thirty sixth. 

Are you with me so far? Ok, great. Now, let me exaggerate here just for illustration purposes only.

Let’s pretend that one of the homes Jack and Diane looked at was only a single dollar; yes, only a single dollar. We’ll also pretend the house needs some work but it’s mostly cosmetic.  Well, no doubt, this home is the best positioned home on the market, even if it was in the worst shape of all 37.

So Jack and Diane give a full price offer of one dollar, the offer is accepted, and they now have a nice new home, completely paid for, in a neighborhood of homes priced around $250,000-$300,000.

I know this is an exaggeration but let’s continue.

What if the one dollar home was priced at a thousand dollars; a thousand times more than a dollar?  Right, Jack and Diane would have bought the house.

What if the home was priced at $100,000?  In a $250,000-$300,000 neighborhood you can bet they’d get full price in a split second.

Sure, a normal home seller wouldn’t sell their home for that low, I’ll agree. But the process is still the same. 

What if the home was priced at $200,000? While not as good as the one dollar deal, it’s still below neighborhood values.

If the one dollar house was priced at $250,000 all bets are off.  Out of the thirty seven other homes there very well could be a home better positioned. 

Maybe Jack and Diane thought another home priced at $260,000 was better positioned (even though it is priced higher) because it didn’t need any cosmetic work at all.  Everything is perfect the way it is.

The point being is, when a buyer looks at a home they are going to only make an offer on the house they feel is the best positioned compared to all other homes they’ve seen.

So how do you sell a home in any market? 


Start thinking like a buyer and set appointments to look at all the homes you’re competing with. It shouldn’t take more than 10 minutes per home.  When you are completed with this step you simply compare your home to what you’ve seen and set the price that puts yourself in the number one position.

If your home sells in a few days then you know it was properly positioned. However, if another home you’re competing with sells first then you made a mistake.  For whatever reason, the buyer thought the other home was better positioned.

Once your home is the best positioned, in a buyer’s mind, it’ll be the next one to sell.

In summary, learning how to sell a home in any market is not difficult.  After all, no matter how bad things get homes still sell every day of the week.  By understanding things from a buyer’s point of view and understanding the concept of positioning, you’ll be sure to be the next home sold.

Do You Have an Internet Home Based Business Idea?

Now that you have had that internet home based business idea and have decided to start a business from home, selecting the right business opportunities is as easy as 1-2-3, well maybe 1-2-3-4!

1. Decide to Market a “Consumable” product

When trying to decide which internet home based business idea you should develop, just think about this for a minute – every time anyone gets out of bed each day and goes to work, someone makes money. Every time you pick up the telephone, someone makes money. Every time you eat, turn on the water, start your car, use a bar of soap, or get a haircut, or go on a vacation, someone makes money. Imagine transactions of hundreds or even thousands of dollars and also millions of $3 or $4 sales several times a month, year after year, after year.

The ideal internet home based business idea which develops into a turnkey home business is one that markets consumable products or services in such a way that after your initial effort is done; repeat orders, sales and commissions come to you for that effort on a continuing basis.

2. Be ahead of the major Market Trends

A “Market Trend” is really an economic movement, meaning that large masses of people’s spending habits are moving in a uniform direction. The effect the baby-boomers have had and will have for years to come on the American economy is a good example.

One leading economist likened the effect the baby-boomers have had on the economy since birth to a basketball running through a garden hose! That fact along can be a major factor in generating profitable home based businesses and should certainly be considered when developing our internet home based business idea.

When developing our internet home based business idea, the question we must ask ourselves is: Are we positioned in front of the basketball or behind it?

History shows that those who identify these trends early, and are able to meet the needs of these trends, are able to create abundant wealth for themselves. In essence, they get in front of an economic wave and ride it to financial freedom!

The key is timing. Get in front of the wave and take the ride of a lifetime.

Current research shows, that what most people want out of life is feeding the current market trends and should be considered in your internet home based business idea:

1. Owning Their Own Business

2. Having Tax Advantages

3. Being Financially Independent

4. Being Healthy

5. Being more environmentally conscious

6. Having A Rewarding Career

7. Owning Their Own Healthy Home

8. Looking & Feeling Younger

9. Losing Weight

10. Traveling

11. Improving Their Lifestyle

12. Personal Development Training and Support


These are the wants and needs of some very large consumer groups. In fact, some very large trends are gathering momentum as you read this. They are so large that they can accurately be called “Mega-Trends”.

One of the mega trends is in the area of Health and Wellness- An Internet Home Based Business Idea Because of the economic influence of the Baby-Boomers, economists are predicting that this industry will be the next Trillion dollar industry within the next ten years. Paul Zane Pilzer, an internationally known author, college professor and economic advisor to two presidents, predicts that there will be 10 million new millionaires in the Health and Wellness internet home based Network Marketing industry within the next 10 years. Now that could be a basis for an internet home based business idea!

I guess the question we need to ask ourselves is: Will we be one of them?

Another of those trends is in Travel – an Internet Home Based Business Idea and recreation. Some estimate this industry to be 7 trillion worldwide with expectations to double within the next 6 or 7 years which is over 20% faster than the US economy. Other experts estimate that travel in the US along exceeds 1.3 trillion.

I have read that there are more cruise ships to be built within the next 5 years than in the previous 45 years total. Baby-boomers are swarming to the luxury resorts around the world and this activity is expected to increase as the boomers experience the inheritance of their parent’s money and also begin to draw on their own retirement plans.

With the baby boomers currently retiring at the rate of about 1 per second and increasing, increase in travel could very well be the largest mega-trend we will experience in our lifetime!

The combination of these Mega-Trends is causing one of the most explosive economic waves in history. Now there is another potential internet home based business idea! All Wealth is first created in the Mind and then transformed into reality by the application of known Principles! – Think and Grow Rich! – Napoleon Hill

3. Leverage your time

Leverage, through the process of duplication and multiplication, allows us as entrepreneurs to develop a successful internet home based business idea, part-time, around our busy lifestyle. In essence, leveraging our time allows us to get more done in a shorter period of time with less effort. This concept applied in your home based business means you can accomplish more than you could normally accomplish on your own.

When effectively incorporated into an internet home based business idea, computer and internet technology can multiply leverage thousands of times. That means in the right system, networking and internet technology can do the work of thousands of people, and you get paid on that work! Imagine developing a business part-time, which can grow to a full time career, that wouldn’t interrupt your present circumstances, and provides you a flow of income while you spend time with your family, travel, go to the beach, or even sleep! That’s the power of leverage.

4. Market Selection

Before choosing the right internet home based business idea, one must first identify the fastest growing industries as well as the most profitable home based businesses. Some of the fastest growing industries today are:

Greeting Card Industry – 7 billion greeting cards are purchased every year. Annual retail sales of greeting cards are estimated at more than $7.5 billion. Nine out of every ten households purchase greeting cards each year.

Working From Home – $401 Billion Dollar Industry.

Internet Marketing – exceeds $523 Billion according to a study done by the McCombs School of Business and is expected to reach 7 Trillion within the next 3 years.

Mail Order Marketing – $350 Billion Dollar Industry and growing.

Wellness Industry – $200 Billion Dollar Industry and expected to reach $1 Trillion within 10 years.

Nutrition Industry – $4.2 Billion Dollar Industry and exploding.

Weight Control Industry – $33 Billion Dollar Industry fueled by epidemic size obesity levels. An estimated 70% of the U.S. population needs to lose 10 – 50 pounds.

Personal Care Industry – $72 Billion Dollar Industry.

Cosmetics Industry – 8 Billion Dollar Industry – and steadily growing.

Travel and Vacation – $860 Billion and growing.

When developing an internet home based business idea into profitable home based businesses, it is not necessary to pick an industry which we already have an affinity for, although it certainly is desirable. However, as you will see in upcoming pages, if you have the Desire to build a business and new lifestyle, there is a fit for you out there. Again, the challenge is to select the right business and company when you start a business from home.

Not only should the market and marketing concept fit you, but in order for a business to be real it must have the right: Product, Market, Timing, Management, Company, Compensation, and Benefits and Rewards.

We should not look for get-rich schemes! If you are serious about your goals of personal development and building a long-term residual income and work diligently towards goals you will succeed.

Million Dollar Homes in Los Angeles

As you might well imagine, there are more than just a few million dollar homes in L.A. The city, home to some of the biggest and brightest of the celebrities and movie stars, is also home to some of the most expensive houses in the world.

Los Angeles, a stones throw from celebrity heaven and Hollywood’s haven for the rich and famous, has more than its fair share of homes that are worth, quite literally, an arm and a leg. If you’re looking for million dollar homes in L.A., you won’t have far to look,. They are, or so it seems, on nearly every block, with of course, the most famous and most impressive lying in areas such as Bel Air, Hollywood, and Malibu.

USA Today reported that there are just 51 thousand million dollars homes in the United States, and that of those, more than 60 percent are in California. That leaves just a few over 17 thousand for the rest of the country. Guess where many, if not most of those million dollars homes are situated? That’s right, you guessed it, Los Angeles.

Some of the million dollar homes in L.A. include those which are currently owned by Flea, which is on sale for the low low price of about 13 million dollars give or take a few. If you have the cash you might also want to take a look at the mansion owned and for sale by Shannon Doherty, of Charmed fame, which current asking price is about 4. million.

The real estate in Los Angeles is not based solely on the large size of the lot, although this is of course a big part of the draw. A million dollar home in Los Angeles does have a large lot for you to work with, which is uncommon in the area, but will also have some of the best amenities and the most unusual things as part of the home that makes it well worth that million dollars.

Take for instance one home which we took a look at. The garage has an elevator that is capable of lifting your car to the second and third levels of the parking garage that is part of this remarkable home. Technology such as this doesn’t come cheap and is part and parcel of the reason for this being a million dollar home in Los Angeles.

When it comes to big ticket houses, they don’t come much better than those which are available to you in Los Angeles. Former homes to celebrities of course retail better and offer more perks, but is that the reason why they will sell for such a high price and do they always retail for that?

Not always actually. Many of the million dollars homes in Los Angeles will, simply by virtue of their price, stay on the market for many years. While the homes themselves are perfect in every way, the fact is that not everyone can afford this kind of home.

The million dollar homes in Los Angeles are for… well, millionaires, and as such, may stay on the real estate market for months if not years before they are purchased.